Select Case Studies
Rosewood Baha Mar
Rosewood Hotel at the Baha Mar resort in Nassau, asked me and the PR team I worked alongside for creative ways of communicating multiple offerings. I created concepts and visuals for: several on-property events, festive brochures (working with illustrators), B2B collateral, and identity for weddings offering.
The aim of my brand strategy consultation on the weddings was to add character to the offering and highlight the uniqueness of it alongside other property offers. I came with a solution for utilising existing low quality visuals until we built up capacity to create new content. The overarching idea behind visualising the weddings was, in a nutshell, based on only giving hints of the experience (which matched with brand’s ethos of a “Sense of Place”) and classic luxury. I was told that my thinking behind the weddings visuals has had a crucial influence on the later Rosewood rebrand in 2025.
The client expressed their enthusiasm about my ability to understand the principles of their brand, and being capable of finding mutual ways of working. Our relation led to them entrusting my digital team with constructing a social media strategy and management of the RBM Instagram channel and the Café Boulud The Bahamas channel (one of the restaurants hosted at the property). Working with a social media manager I art directed content photo/video shoots (challenges included production limitations and shooting: yoga, cabanas, Junkanoo performances and F&B); created and edited content and graphics for social media and Google ads; partook in creative brainstorms for special projects and quarterly strategy reviews. Over the period of 2+ years we witnessed a staggering growth of users’ engagement and following on the channel, resulting in substantial level of customer bookings and sales of event tickets.
One of the F&B outlets hosted at Rosewood Baha Mar is Café Boulud The Bahamas which provides French-Bahamian fusion experience: however only in the afternoon. During the breakfast hours, the space serves dishes created by the Rosewood kitchen team.
Me and my digital team were asked to propose creative solutions to clarify that distinction to the customers. We conducted a small concept workshop with the client where the name has been decided after some iterations. Simple idea which addresses the way finding and the offering. We advised that the cosy indoor entrance and space should remain Café Boulud themed, whereas the lively outdoor area will hint the Breakfast Café. The concept is quirky and family friendly, reflecting the eclectic nature of the space and appealing to our audience (considering a high number of visitors coming from New York society).
I visualised the design and suggested collaborating with Carly Kuhn to create custom illustrations used across various assets, including logo; and elevating the brand’s status by working with an established name. I created a treatment for content that introduces Breakfast Café digitally.
Nike
Nike teamed up with Hassell studio on the design of their new UK logistics hub. New project required a name that reflected the brand’s ethos as well as aspects of the local culture of East Midlands.
Working along Creative Director and Strategy Director, we organised itinerary and conducted a day long creative workshop where we engaged Nike’s corporate team in activities and consultations that supported and inspired them to come up with the name that felt personal to them.
On top of ideating the plan for the workshop and leading parts of it, I designed and facilitated the production of the collateral (digital and print). Ahead of the workshop we sent a small team to Birmingham (where majority of the employees of the future hub will come from) to interview the residents on local sports culture. I then briefed the videography team to prepare a series of short videos to be used during our event. I also briefed a video documenting the successful workshop day.
ModusBPCM
During my 5 years of working with ModusBPCM, as well as working with external clients, I was involved with many internal and B2B projects. Those included: brand identity review and integration with BPCM team in New York, designing a set of functioning Keynote/Google/PowerPoint presentation templates from scratch, guidelines and briefing staff on using various templates, design problem solving, managing large quantities of digital files, designing high volume of documents and decks, creating proposals and client pitches, visualisations (including AI renders), overseeing how agency is presented on social media including graphics, content capture and creation, ideas for Instagram and LinkedIn, identities and graphics for press Open Days, editing company showreels. I took part in creative strategies and brainstorms, pitched internal and external ideas, created an in-depth strategy for company’s Web3 offering, and oversaw Industry Insights sent to our clients on a weekly basis, I was responsible for writing a weekly insight on AI and technology.
Over time the company gained more consistent and thorough visual identity across channels.
Nayėh
Nayėh is a small sustainable slow fashion brand based in South Korea. Having built some recognition in East Asian market, the client set out to gain more global / western following. Me and my digital team crafted a social media strategy and translated brand’s wholesome identity into digital space.
Working with social media executives I was responsible for regular monthly assets creation including graphics, video and photo editing and animation. I produced and directed multiple content photoshoots under challenging budget restrictions.
Self Initiated
Jigsaw Puzzle Lettering
My initial inspiration came from a David Fincher’s film The Game (1997) and my love for jigsaw puzzle. I set myself a strict rule of fitting (most of) the letters in a square dimension. This way the individual letters also work as inverted blank spaces surrounded by other puzzle pieces. So far I’ve created a Latin set with extra Polish symbols, and a Hebrew set. The concept would also work in Cyrillic, but would pose a fundamental challenge with Arabic script.